Public Relations Strategy For Promoting The Wardah Brand (Case Study Of Irian Supermarket Medan Tembung)

Tanjung, Farah Fatimah (2024) Public Relations Strategy For Promoting The Wardah Brand (Case Study Of Irian Supermarket Medan Tembung). LENTERA: JURNAL ILMU DAKWAH DAN KOMUNIKASI. ISSN 2549-7391

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Abstract

With the speed at which information and communications technology is developing nowadays, public relations (PR) professionals can use online media to advertise items and, in some situations, build a company's reputation. This study examines the PR approach that the Wardah brand used to advertise its goods at the Irian Supermarket in Medan Tembung. The research methodology used was qualitative and descriptive. Observation, interviews, documentation, and literature reviews from pertinent books and journals are some techniques used to gather data. The research findings indicate that Wardah employs three public relations strategies for brand image promotion at Irian Supermarket Medan Tembung: 1) Strategy of Publicity, 2) Strategy of Persuasion, and 3) Strategy of Image. According to research, Wardah sends press releases emphasising the benefits of its products to guarantee favourable publicity by using its strong ties with the local media. Furthermore, the company sponsors neighbourhood events and activities inside the store, organising unique discounts and events to attract customers. Working with prominent locals and influencers, participating in community events, and attending social gatherings all help improve links with customers. Along with implementing a digital PR strategy, Wardah increased its online visibility through blogs, websites, and social media platforms while continuing to engage in active customer service. Wardah extensively advertises its items at Irian Supermarket Medan Tembung, building a positive brand image and raising consumer awareness. The company focuses on insupermarket product demonstrations, eye-catching layouts, and innovative web advertising.

Jenis Item:	Artikel
Subjects:	600 Technology (Applied sciences) > 650 Management and auxiliary services > 658 General management 600 Technology (Applied sciences) > 650 Management and auxiliary services > 659 Advertising and public relations
Divisions:	Fakultas Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam
Pengguna yang mendeposit:	Mrs Siti Masitah
Date Deposited:	10 Feb 2025 04:41
Last Modified:	11 Feb 2025 06:38
URI:	http://repository.uinsu.ac.id/id/eprint/25234

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