Marketing of Political Communication Created by National Mandate Party (PAN) in General Election 2005-2015, North Sumatra, Indonesia

Azhar, Anang Anas (2018) Marketing of Political Communication Created by National Mandate Party (PAN) in General Election 2005-2015, North Sumatra, Indonesia. BIRCI-Journal: Budapest International Reserach And Critics Institute Journal, 1 (2). pp. 93-106. ISSN 2615-3076

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Abstract

PAN establishes itself as an open, independent party, upholding religious morality, humanity and pluralism, aimed at enlightening the nation. PAN is a party born from the womb of the reform movement founded by the figures of reforms across ethnic, racial, religious and class. It is rooted in religious morals, humanity and pluralism. DPW PAN in North Sumatra utilizes various channels of communication, not just to build the image but broader than that, it is to market political communication, strengthen the emotional connection with constituents. The process of marketing is carried out continuously, not only in the run up to election or election events, such as general election of regional but also after the election is done.

Jenis Item:	Artikel
Subjects:	300 Social sciences > 320 Political science
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Ms Novita Sari
Date Deposited:	10 Aug 2020 08:51
Last Modified:	25 Aug 2020 09:24
URI:	http://repository.uinsu.ac.id/id/eprint/9211

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