Purba, Budiman (2014) Model Perencanaan Komunikasi Dinas Kebudayaan dan Pariwisata Dalam Pemasaran Objek Wisata Islami Di Kota Banda Aceh. Doctoral thesis, Universitas Islam Negeri Sumater Utara Medan.
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Text (Abstrak, persetujuan, pengesahan dan daftar isi)
DAFTAR IS1 Disertasi Aceh.pdf - Published Version Download (1MB) | Preview |
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Text (BAB I, II dan III)
Bab I & III.pdf - Published Version Download (1MB) | Preview |
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Text (BAB IV Hasil Penelitian)
Bab IV Hasil Penelitian.pdf - Published Version Download (713kB) | Preview |
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Text (BAB IV Pembahasan, BAB V dan Lampiran)
Bab IV Pembahasan & Bab V Serta Daftar Lampiran.pdf - Published Version Download (2MB) | Preview |
Abstract
This research aims to find out How communication planning model Office of Culture and Tourism in marketing Islamic attractions in Banda Aceh. 7 (seven) sub-question is: How to plan the problems faced in marketing to communicate Islamic attraction, How to plan the target audience in marketing communications Islamic attraction, How to plan marketing purposes to be communicated in the Islamic attraction, How to plan for a communication approach achieve the goals of Islamic tourism marketing, How to plan the development of tourist marketing communication messages in Islamic, How to plan communication channels in Islamic tourism markets, and How to evaluate the implementation of marketing communications planning in the Islamic attraction. Communication Planning Model Assifi & French, Middleton Communication Planning Model, and Model P-Process Communication Planning be use as a comparison. Theoretical framework used is a communications planning, marketing and tourism. Communication Planning Model Assifi & French, Middleton Communication Planning Model, and Model P-Process Communication Planning serve as a reference in answering the research objectives. This study uses a qualitative approach, with a case study. The data obtained through observation, documentation, photographs, images, and interviews. Data analysis was performed by descriptive qualitative and interpretative. The data is processed using a model of Miles and Huberman, namely through three steps, the first to perform data reduction, both presenting the data, and then withdrawal or verification conclusion. The results showed that the Marketing Communication Planning Model Attractions in Islamic Culture and Tourism Office in Banda Aceh has the elements contained in the model Assifi and French, Middleton and P-Process. Some differences in planning and setting elements in the communication phases include in defining and formulating the problem and audience segmentation. The second stage in the model Assifi and French, Middleton and P-Process defined and formulated through a study, so the process takes time and costs. This process does not take place on communication planning of office of Culture and Tourism of Banda Aceh. Another difference is the absence of staffing employees have the competence areas of communication so that there are difficulties in managing the message and the media for the successful delivery of information to key audiences as well as the expected feedback. Another factor is the regard to the issue of funding for the planning of the communication channel. There is the difficulty to measure the success rate of the communication plan of office of Culture and Tourism of Banda Aceh, when using the number of tourist arrivals or tourists as criteria. Targets in tourism marketing is not oriented towards achieving the target number of tourists are expected to visit as it should. Marketing is to introduce potential tourism attractions in the city of Banda Aceh.
| Jenis Item: | Skripsi (Doctoral) |
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| Subjects: | 300 Social sciences > 301 Sociology and anthropology 300 Social sciences > 306 Culture and institutions |
| Divisions: | Program Pasca Sarjana > Program Doktor > Disertasi Doktor |
| Pengguna yang mendeposit: | Mr Administrator Repository |
| Date Deposited: | 27 Feb 2019 04:41 |
| Last Modified: | 27 Feb 2019 04:41 |
| URI: | http://repository.uinsu.ac.id/id/eprint/5339 |
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