Pengaruh Promotion, Service Quality, and Customer Experience Terhadap Loyalitas Nasabah Pada Bank Syariah Indonesia Cabang Medan Pulo Brayan

Fadilla, Nur Pengaruh Promotion, Service Quality, and Customer Experience Terhadap Loyalitas Nasabah Pada Bank Syariah Indonesia Cabang Medan Pulo Brayan. Jurnal Ilmiah Ekonomi Islam.

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Abstract

This study was conducted with the aim of analyzing the influence of promotions, service quality and customer experience on customer loyalty at BSI Medan Pulo Brayan Branch. The chosen method is “field research”, which involves the use of a quantitative approach to the analysis. The results of the analysis show that the three variables have a positive and significant influence on customer loyalty. Promotions, service quality and customer experience are important factors in building customer loyalty. Banking institutions need to improve the quality of electronic-based services to increase customer satisfaction. Future research can compare Islamic and conventional banks, and involve samples from certain groups such as students. To better retain and attract customers, this research is important to help banks develop better marketing strategies and improve service quality. This article has implications for financial institutions in building promotions, service quality and consumer experience to increase customer loyalty, so that banks can have customers who are loyal and loyal to the company.

Jenis Item:	Artikel
Subjects:	600 Technology (Applied sciences) > 650 Management and auxiliary services > 657 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Perbankan Syariah S1
Pengguna yang mendeposit:	Mrs Siti Masitah
Date Deposited:	10 Feb 2025 02:04
Last Modified:	10 Feb 2025 02:04
URI:	http://repository.uinsu.ac.id/id/eprint/25179

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