Konstruksi Komunikasi Gerakan Istiqomah Sedekah (GIS) dalam Meningkatkan Musaddiq di Kota Medan

Meydiana, Ocha Konstruksi Komunikasi Gerakan Istiqomah Sedekah (GIS) dalam Meningkatkan Musaddiq di Kota Medan. JSSH (Jurnal Sains Sosio Humaniora).

Text article_ (1).pdf Download (577kB)

Abstract

This article discusses the construction of communication within the Consistent Charity Movement (GIS) as a marketing strategy to increase Musaddiq in Medan City. In this context, constructivist theory serves as the foundation for understanding how GIS messages are constructed and perceived by the community. The research employs a qualitative and phenomenological methodology, referencing media ecology theory. The findings reveal a disparity in knowledge about charity among the residents of Medan City. Consequently, the communication construction of GIS in efforts to enhance Musaddiq in Medan City involves using communication messages that emphasize the religious, social, and humanitarian values of GIS, which resonate strongly with the community. Messages highlighting sustainability, transparency, and the positive impact of charity have also proven effective in increasing public interest and participation in the movement.

Jenis Item:	Artikel
Subjects:	000 Generalities > 001 Knowledge
Divisions:	Fakultas Ilmu Sosial > Ilmu Komunikasi
Pengguna yang mendeposit:	Mrs Siti Masitah
Date Deposited:	06 Feb 2025 05:19
Last Modified:	06 Feb 2025 05:19
URI:	http://repository.uinsu.ac.id/id/eprint/24862

Actions (login required)

View Item