Customer Relationship Management Strategy in Mobile-Based E-Commerce Platform Development to Increase Purchase Interest

Purba, Yunita Dana (2024) Customer Relationship Management Strategy in Mobile-Based E-Commerce Platform Development to Increase Purchase Interest. Journal of Computer Networks, Architecture and High Performance Computing.

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Abstract

The demands of technological developments trigger every company to be able to increase competitive advantages in order to create a smooth business process. Customer satisfaction in comparing expectations before making a transaction with the service directly felt by a customer is one of the elements that affect how succesful. Therefore, this study develops and implements a mobile-based e-commerce system equipped with a customer relationship management feature that aims to increase the involvement of interest and product purchases at the Tarigan Clothing Store so that it can provide very significant additional value in a product marketing process. This mobile-based ecommerce information system application also utilizes javascript technology as its interface design. The use of javascript is considered to facilitate access to the latest features in the e-commerce application that is built because of the high existence of javascript which continues to develop according to technological advances. This mobilebased e-commerce application is expected to provide wider reach, convenience and become a more effective marketing tool for customers and Tarigan Clothing Store so that it can provide significant benefits for both parties and create a more comfortable and efficient shopping process.

Jenis Item:	Artikel
Subjects:	000 Generalities > 003 Systems
Divisions:	Fakultas Sains dan Teknologi > Sistem Informasi
Pengguna yang mendeposit:	Mrs Siti Masitah
Date Deposited:	16 Jan 2025 07:47
Last Modified:	16 Jan 2025 07:47
URI:	http://repository.uinsu.ac.id/id/eprint/23335

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