Rumah Kita Foundation Communication Model in Improving the Quality of Non-Formal Eduction in Subulussalam City

Yani, Indah and Walisyah, Tengku (2023) Rumah Kita Foundation Communication Model in Improving the Quality of Non-Formal Eduction in Subulussalam City. Rumah Kita Foundation Communication Model in Improving the Quality of Non-Formal Eduction in Subulussalam City, 7 (2). pp. 2420-2433. ISSN 2580-0469

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Abstract

This research aims to determine the communication model the Rumah Kita Foundation uses to improve the quality of non-formal education in Subulussalam City. This research uses a qualitative method with a descriptive approach. The data collection method used in this research is direct observation/observation of the Rumah Kita Foundation program, interviews with the head of the education division, and the manager of the Rumah Kita Foundation. Documentation is also supported through online searches such as the Rumah Kita Foundation's social media theories obtained from books and journals. This research involved several parties to become research informants, namely the founder of the Rumah Kita Foundation, the administrators of the Rumah Kita Foundation, and the community involved in coaching activities carried out by the Rumah Kita Foundation. The research results show that the communication model used by the Rumah Kita Foundation is the communication model discovered by Harold Laswell: first, Who, where in this case, the Rumah Kita Foundation is the communicator and involves several competent parties in developing non-formal education programs. Second, Says What, the program run by the Rumah Kita Foundation, is designed to be a solution by creating non-formal education programs into three groups: children's education, family education, and community education. Third, Which Channel, the media used to run and promote the program is social media such as YouTube and Instagram, which also play an active role in publicizing the Rumah Kita Foundation program. Fourth, the recipients of the message or those who experience the Rumah Kita Foundation program are village communities, children, and teenagers in Subulussalam City. Fifth, With What Effect, the influence or effect obtained is that the villages assisted by the Rumah Kita Foundation can produce their products through skills thanks to their training.

Jenis Item:	Artikel
Uncontrolled Keywords:	Communication Model; Rumah Kita Foundation; Non-formal education
Subjects:	500 Natural sciences and mathematics > 507 Education, research, related topics
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Mr. Dhimas Dharmawan
Date Deposited:	31 Dec 2023 03:21
Last Modified:	31 Dec 2023 03:21
URI:	http://repository.uinsu.ac.id/id/eprint/22090

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