Analisis pengaruh tingkat kualitas pelayanan dan kelengkapan fasilitas terhadap kepuasan nasabah dengan metode index potential gain costumer (Studi Kasus pada Bank Muamalat Indonesia KCP Kisaran)

Yohani, Rima and M.Ridwan, M.Ridwan (2022) Analisis pengaruh tingkat kualitas pelayanan dan kelengkapan fasilitas terhadap kepuasan nasabah dengan metode index potential gain costumer (Studi Kasus pada Bank Muamalat Indonesia KCP Kisaran). Syntax Literate: Jurnal Ilmiah Indonesia, 7 (12). ISSN p–ISSN: 2541- 0849 e-ISSN: 2548-1398

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Abstract

The purpose of this study is to determine the quality of service and completeness of facilities on customer satisfaction with the potential gain customer index method at PT. Bank Muamalat KCP Kirange. Data analysis techniques using quantitative descriptive methods. The sample in this study used a random sample (random sampling), while the sampling technique used the slovin formula. This research analysis was conducted in order to find out how satisfied the customers of Bank Muamalat KCP Kisaran are with the services of Bank Muamalat employees and how complete the facilities are for customers. From the results of the analysisit wasfound that the main priority of the PGCV was ranked 1, 2, 3 and so on as evidenced by the Cartesian diagram of the distribution of statement variable data. Service quality is very influential and gets high priority. Meanwhile, the completeness of the facilities is not really prioritized by customers, but it is a plus for Bank Muamalat KCP Kisaran in increasing customer satisfaction.

Jenis Item:	Artikel
Uncontrolled Keywords:	Service Quality, Complete Facilities, Customer Satisfaction, PGCV.
Subjects:	2X4 FIQH > 2X4.2 Muamalah > 2X4.27 Bank
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Ms Nurul Hidayah Siregar
Date Deposited:	03 Jul 2023 04:39
Last Modified:	03 Jul 2023 04:39
URI:	http://repository.uinsu.ac.id/id/eprint/19799

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