Implementasi prinsip-prinsip komunikasi Islam oleh partai politik Islam untuk tujuan elektoral

Sahputra, Dedi (2016) Implementasi prinsip-prinsip komunikasi Islam oleh partai politik Islam untuk tujuan elektoral. Doctoral thesis, Universitas Islam Negeri Sumatera Utara.


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Dedi Sahputra Bin M.Idris Bin Yahya. NIM.94311040252. The Implementation Of The Principles of Islamic Communication By Islamic Political Party For The Purpose of Electoral: Study of Prosperous Justice Party (PKS), And United Development Party (PPP) In An Election The Legislature In North Sumatra Year 2014. Islamic political party is a political party that uses Islamic principles as a basis, which means that based on the principles of Islam in political activities. On the other hand, Islamic political party also requires a constituent purchase to be able to survive and be great in democracy climate. In the general election campaign in the legislative election, the purpose of electoral of Prosperous Justice Party (PKS) and United Development Party (PPP) the more raised in several models socialization and campaign. The research aims to understand the principle of Islam that in this case concluded in six of the principles of the Islamic communication, implemented by the islamic political party which is PKS and PPP in the electoral campaign for the purpose of electoral. This research examines two big campaigns which applied by both party in the Gajahmada Park Medan (PKS) and in the Kebun Lada Park Binjai (PPP). This study using attribution theory that trying to understand why do people do something with the attribute of being cause a behavior. In addition to a verbal of the campaign sessions, also examined various the attribution accompanying the campaign, such campaign themes, commitment to time, commitment for the environment cleansing, commitment to prohibit campaign for children, commitment to prayer time, and a form of entertainment. The research also interviewed each of the two elite PKS and PPP as well as two people academics. To give a more complete picture about the attribution campaign of the Islamic political party, researched also the relation with the mass media through the analysis of media content analysis who take a sample of two mainstream media in north Sumatera that is Waspada daily and Analisa daily. The results of research shows PKS is a Islamic political party that communication implements the principles of Islam in a campaign for the electoral purpose is not thorough, by applying one principle and leave the principle of the other. Both the attribution of campaign, as well as the understanding of its elite, the implementation of the campaign, and political strategies are incomplete, referring to the Islamic principles of communication. While the PPP is Islamic political party that ignores Islamic principles of understanding, the implementation, and strategy. The attribution that shown by PPP in his political campaign also did not show the party is as political parties if Islam that implements the principles communication of Islam.

Jenis Item: Skripsi (Doctoral)
2X6 SOSIAL DAN BUDAYA > 2X6.2 Politik
Divisions: Program Pasca Sarjana > Program Doktor > Disertasi Doktor
Pengguna yang mendeposit: Mrs. Misdar Piliang
Date Deposited: 29 Jul 2016 10:13
Last Modified: 30 Mar 2017 03:49

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