Multimodal analysis on advertisement of bodrex axtra in electronic media

Dewi, Utami Multimodal analysis on advertisement of bodrex axtra in electronic media. Vision : Jurnal of language, literature &education. Program studi pendidikan bahasa inggris UIN Sumatera Utara. ISSN 2086-4213

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Abstract

Multimodality is a theory of communication and social semiotics. Multimodality is a term widely discussed by linguists and semioticians. A wide range of semiotic resources has been used to construct meaning. Multimodality describes communication practices in terms of the textual, oral, linguistic, spatial, and visual resources - or modes - used to compose messages. In this paper, the ads “BODREX EXTRA” in electronic media was analyzed by five semiotic systems of multimodal (sign, symbol and or code). Based on the analysis of linguistic, visual, audio, spatial, and gestural, it was found there are some of strenghtness and the weakness of the ads BODREX EXTRAMultimodality is a theory of communication and social semiotics. Multimodality is a term widely discussed by linguists and semioticians. A wide range of semiotic resources has been used to construct meaning. Multimodality describes communication practices in terms of the textual, oral, linguistic, spatial, and visual resources - or modes - used to compose messages. In this paper, the ads “BODREX EXTRA” in electronic media was analyzed by five semiotic systems of multimodal (sign, symbol and or code). Based on the analysis of linguistic, visual, audio, spatial, and gestural, it was found there are some of strenghtness and the weakness of the ads BODREX EXTRA

Jenis Item:	Artikel
Subjects:	400 Language > 420 English and Old English > 427 English language variations
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Mrs. Triana Santi
Date Deposited:	12 Oct 2017 08:41
Last Modified:	12 Oct 2017 08:41
URI:	http://repository.uinsu.ac.id/id/eprint/2613

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