Strategi Meningkatkan Kualitas Agen Dalam Memperkuat Pangsa Pasar Asuransi Syariah Di Indonesia : Systematic Literatur Riview

Chaniago, Alia and Soemitra, Andri and Bi Rahmani, Nur Ahmadi (2024) Strategi Meningkatkan Kualitas Agen Dalam Memperkuat Pangsa Pasar Asuransi Syariah Di Indonesia : Systematic Literatur Riview. Madania: Jurnal Ilmu-ilmu Keislaman, 14 (2). pp. 158-171. ISSN P-ISSN : 2088-3226; E-ISSN : 2620-8210

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Abstract

The purpose of this study is to analyse strategies to improve agent quality and market share of Islamic insurance in Indonesia. Using the Systematic Literature Review (SLR) method and qualitative research type, this study identifies, reviews, evaluates, and interprets relevant literature from electronic databases such as Google Scholar, Emerald Insight, and ResearchGate. The findings show that agent training, motivation, and certification are crucial. Thus, this study provides a practical contribution for Islamic insurance companies in designing a comprehensive agent development programme. The implementation of these strategies will not only improve individual performance, but also strengthen the company's position in the competitive market. Concrete recommendations include developing a structured training system, providing competitive incentives, and establishing a mentoring programme for new agents. Through these efforts, it is expected that the quality of agent services can be significantly improved, so that public trust in Islamic insurance products will grow. In addition, this study implies that companies also need to pay attention to administrative support aspects, such as the provision of adequate information systems and access to various resources needed by agents in carrying out their duties. Thus, agents can focus on marketing activities and provide the best service to customers.

Jenis Item:	Artikel
Uncontrolled Keywords:	Agent Quality, Market Share, Sharia Insurance
Subjects:	2X6 SOSIAL DAN BUDAYA > 2X6.3 Ekonomi
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Mrs. Misdar Piliang
Date Deposited:	26 Feb 2025 04:38
Last Modified:	26 Feb 2025 04:38
URI:	http://repository.uinsu.ac.id/id/eprint/25429

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