Marketing Strategical Analysis of Products UMKM Markets with Tol

Nasution, Muhammad Iqbal and Nasution, Muhammad Syukri Albani and Bi Rahmani, Nur Ahmadi (2024) Marketing Strategical Analysis of Products UMKM Markets with Tol. https://jurnal.dim-unpas.web.id/index.php/JIMK, 12 (1). pp. 390-395. ISSN P ISSN 2088-4877 and E ISSN 2528-0139

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Abstract

Marketing Strategy is a way for UMKM players to introduce their products to the wider community in order to achieve the desired vision and mission. The aim of this research is to find out what marketing strategies business actors use to maintain income stability in accordance with the 4Ps. This research is descriptive qualitative research. The data collection methods used in this research are interviews and observation. The results of this research show that 1) Every UMKM actor in the workshop market, if they want to be better known for their products, they can use methods such as the program carried out by the Industry and Trade Department, where they take advantage of festivals or other important celebrations to advance regional businesses. and it was proven that they could reap profits from the event from selling food alone which was around ± Rp. 3,000,000 million in two days. 2). UMKM players can also rearrange the composition of the materials usually used or pay attention to the quality of the raw materials so that the product results are better than before.

Jenis Item:	Artikel
Uncontrolled Keywords:	Marketing Strategy, UMKM, Hifzh Mall
Subjects:	600 Technology (Applied sciences) > 650 Management and auxiliary services > 658 General management
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Mrs. Misdar Piliang
Date Deposited:	07 Feb 2025 03:11
Last Modified:	07 Feb 2025 03:11
URI:	http://repository.uinsu.ac.id/id/eprint/24946

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