The Influence of Micro, Small and Medium Enterprises on Interpersonal Communication Behavior for Communities in Medan City

Saefullah, Saefullah (2022) The Influence of Micro, Small and Medium Enterprises on Interpersonal Communication Behavior for Communities in Medan City. Kabilah: Journal of Social Community, 7 (2).

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Abstract

Small and Medium Enterprises (MSMEs) activities are one of the business fields that can develop and be consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good starting point for the formation or creation of jobs that are planned either by individuals, the private sector or even individuals. The purpose of this study was to determine the effect of interpersonal communication on interpersonal communication behavior for people in the city of Medan. The method used is descriptive qualitative descriptive narrative. Data collection techniques using observation, interviews, and documentation. The results of the study show that interpersonal communication behavior influences the development of micro, small and medium enterprises (MSMEs) in Medan City supported by four factors, namely audience, media, messages and communicators. The community's interpersonal communication behavior in determining the audience by collecting data on micro, small and medium entrepreneurs (MSMEs) is then selected according to the criteria included in fostering development programs. The media used are group media, print media, and online media to communicate information and knowledge to business owners. Then the influence in determining the communicators are people who have knowledge about MSMEsand are selected according to their experience and expertise.

Jenis Item:	Artikel
Subjects:	300 Social sciences > 304 Factors affecting social behavior
Divisions:	Fakultas Ilmu Sosial > Ilmu Komunikasi
Pengguna yang mendeposit:	Mrs Siti Masitah
Date Deposited:	04 Feb 2025 08:50
Last Modified:	04 Feb 2025 08:50
URI:	http://repository.uinsu.ac.id/id/eprint/24514

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