User Generated Content Analysis and Marketing Strategies and Their Implications in The Existence of Air Philm Case Study: KKN Film in Danari Village

Purba, Nbillah and Lubis, Fauzi Arif and Nurbaiti, Nurbaiti (2023) User Generated Content Analysis and Marketing Strategies and Their Implications in The Existence of Air Philm Case Study: KKN Film in Danari Village. User Generated Content Analysis and Marketing Strategies and Their Implications in The Existence of Air Philm Case Study: KKN Film in Danari Village, 11 (2). pp. 228-238. ISSN 2615-514

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Abstract

The reseach aims to analyze the extent to which the role of the user generated content in developing marketing strategies as Internet technology progress as well as the implications of user-generated content into the existence of home films. The research method used is a qualitative method with a descriptive scale that uses a case study approach. Data collection is this study was obtained through the observation og literature sources and other docmentation related to consumer interest in making purchasing decisions. THe results show that user generated content plays an important role in developing a business strategy. This is proved by the expression of a film producer who has already received very satisfactory results. The user generated content strategy has become a strategy that has a major impact on film production becuase user generated content plays an active role in its promotion process.

Jenis Item:	Artikel
Uncontrolled Keywords:	Increase traffic origanically, more consumer confidence, save costs
Subjects:	300 Social sciences > 330 Economics > 338 Production
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Mr. Dhimas Dharmawan
Date Deposited:	29 Dec 2023 20:32
Last Modified:	29 Dec 2023 20:32
URI:	http://repository.uinsu.ac.id/id/eprint/22050

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