Strategy to Increasethe Existence of Waqf Features in Allisya Protection Plus Products

Siregar, Pratista Andanitya and Imsar, Imsar (2023) Strategy to Increasethe Existence of Waqf Features in Allisya Protection Plus Products. Strategy to Increasethe Existence of Waqf Features in Allisya Protection Plus Products, 11 (3). pp. 528-536. ISSN 2613-9774

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Abstract

The waqf feature in insurance products in Indonesia has the potential to grow along with the large role of waqf in improving the welfare of the people. This study aims to analyze strategies that can be used to improve the existence of waqf features in allisya protection plus products. The research method used is qualitative research that collects data from documents and interviews with business executives or business partners of PT Allianz Life Indonesia Medan branch. Based on the results of research and discussion, the marketing concept carried out includes products, prices, places and promotions. The marketing strategy is also through an agent and who understands the concept of sales to convince potential customers. An agent in carrying out his duties and obligations must adhere to the code of ethics and act as a good advisor, have insight, knowledge of sharia insurance products, have morals, manners, care and easy to get along with. The attitude of an agent is an important capital so that people can easily understand the products and services of sharia insurance. The company also cooperates with several waqf institutions. However, the company should provide motivation to raise the spirit of employee performance, especially in the marketing department and conduct periodic and routine evaluations to marketing agents to improve the skills of marketing agents.

Jenis Item:	Artikel
Uncontrolled Keywords:	Waqf Future, Allisya Protection Plus, Strategy
Subjects:	300 Social sciences > 330 Economics > 332 Financial economics
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Mr. Dhimas Dharmawan
Date Deposited:	19 Dec 2023 04:57
Last Modified:	19 Dec 2023 04:57
URI:	http://repository.uinsu.ac.id/id/eprint/21782

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