AFKAR SHOP'S MARKETING COMMUNICATION STRATEGY IN ATTRACTING BUYERS' INTEREST ON FACEBOOK

Savina, Yulan and Alfikri, Muhammad (2022) AFKAR SHOP'S MARKETING COMMUNICATION STRATEGY IN ATTRACTING BUYERS' INTEREST ON FACEBOOK. Kabilah: Journal of Social Community, Vol. 1 (No. 2). pp. 499-505. ISSN 2503-3603

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Abstract

The purpose of this research is to find out the marketing communication strategy implemented by Afkar Shop in utilizing Facebook social media as a marketing tool to increase buyer interest. This type of research is qualitative research. In this study, researchers used interviews, observation and documentation of Afkar Shop owners. The theory used in this study is positioning theory, which in this study emphasizes how Afkar Shop owners have media that they feel are capable of meeting the needs that support their business. Based on the results of the study it can be concluded that the marketing communication strategy implemented by Afkar Shop through Facebook social media is able to achieve marketing goals and increase sales. The results of this study in terms of positioning, namely Afkar Shop creates the image of "Cheap Prices of Quality Goods" for its customers. Then Afkar Shop routinely conducts live streaming on its social media accounts and always holds promos or discounts in every live.

Jenis Item:	Artikel
Uncontrolled Keywords:	Communication Strategy, Marketing Communications, Facebook
Subjects:	100 Philosophy and psychology > 170 Ethics (Moral philosophy) > 177 Ethics of social relations
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Mr. Tiopan Daris Siregar
Date Deposited:	08 Dec 2023 12:20
Last Modified:	08 Dec 2023 12:20
URI:	http://repository.uinsu.ac.id/id/eprint/21159

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