Pengaruh kepercayaan, harga dan ease of use terhadap perilaku konsumtif produk halal pada pengguna e-commerce

Sari, Novita and Atika, Atika and Rahmani, Nur Ahmadi Bi (2023) Pengaruh kepercayaan, harga dan ease of use terhadap perilaku konsumtif produk halal pada pengguna e-commerce. INOVASI: Jurnal Ekonomi, Keuangan dan Manajemen, 19. pp. 702-712. ISSN 0216-7786

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Abstract

This study aims to determine the effect of trust, price and Ease of Use on consumtive behavior of halal products in E-commerce users. The research method used is quantitative data analysis with the aim of testing the hypotheses that have been set and the data used in this research is primary data. This study used a coefficient of determination using SPSS for windows. The population in this study were Students of Economics Islam State Islamic University of North Sumatera Medan, the sample determination in this study used the Slovin formula so that 100 samples were obtained for this study and used a Purposive Sampling technique, namely the determination of the sample was carried out deliberately by considering the respondent’s criteria. The variabeles used in this study are the independent variable (X) to the dependent variable (Y), there are 3 independent variables namely trust (X1), price (X2), Ease of Use (X3) while the dependent variable is consumptive behavior. Basid on the results of testing the data that has been carried out by researchers, the results of this study indicae that the trust and price variables have a positive and significant influence on the consumptive behavior of halal products among e-commerce users. Mean while, the Ease of use variable has a negative and signivicant effect on consumptive behavior of halal products among e-commerce users of Economics Students Medan. However, based on the results of the F test the independent variables jointly have a significant influence on the dependent variable

Jenis Item:	Artikel
Uncontrolled Keywords:	Consumptive behavior of halal products; ease of use; e-commerce trust, Price.
Subjects:	2X0 ISLAM (UMUM) 600 Technology (Applied sciences) > 660 Chemical engineering > 661 Industrial chemicals technology
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Ekonomi Islam
Pengguna yang mendeposit:	Mrs. Khoirunnisa Wardah Rizkia Surbakti
Date Deposited:	02 Dec 2023 12:15
Last Modified:	02 Dec 2023 12:15
URI:	http://repository.uinsu.ac.id/id/eprint/20663

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