Online Marketing Communication Strategies Muslim Fashion Products "Kawan Muslim"

Pratama, Mhd. Latif and Alfikri, Muhammad (2022) Online Marketing Communication Strategies Muslim Fashion Products "Kawan Muslim". Almufida: Jurnal Ilmu-Ilmu Keislaman, 7 (1). pp. 31-41. ISSN 2549-1954

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Abstract

“Kawan Muslim” is one of the Muslim fashion brands playing in the online market that has been able to grow rapidly with a rating of almost 5 stars on each of its products. The purpose of this study is to determine the online marketing communication strategy carried out by Kawan Muslim Muslim clothing in increasing brand awareness. The research type uses a descriptive type of qualitative approach with qualitative descriptive research methods. Data collection techniques carried out by interviews and observations. The technique of checking the validity of data using triangulation. Kawan Muslim is a Muslim fashion brand that chooses the online route in marketing its products. The results of the study explained that the marketing communication strategy carried out by Kawan Muslim is to focus on promotions carried out in various social media line-ups at this time. In conclusion, the marketing strategy has a promotional focus on sales and advertising. It is proposed to have a person in charge who specifically takes care of online.

Jenis Item:	Artikel
Uncontrolled Keywords:	Marketing Strategy, Muslim Products,Visual Communication
Subjects:	600 Technology (Applied sciences) > 650 Management and auxiliary services > 658 General management
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Ms Nurul Hidayah Siregar
Date Deposited:	08 Sep 2023 05:08
Last Modified:	08 Sep 2023 05:08
URI:	http://repository.uinsu.ac.id/id/eprint/20355

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