The Influence of the Company's Environment With Marketing Communications on Consumer Subscription Behavior at PT. Tri Putra Erguna

Adli, Fauzan and Alfikri, Muhammad (2022) The Influence of the Company's Environment With Marketing Communications on Consumer Subscription Behavior at PT. Tri Putra Erguna. Legal Brief, 11 (4). ISSN 2722-4643

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Abstract

This article discusses the marketing communication strategy used by PT Tri Putra Erguna in its consumer goods marketing activities. The author will observe how PT Tri Putra Erguna's marketing communication strategy in marketing activities, and what is interesting in this research is that the company's marketing communication activities have received a lot of support from the brand owner or principal. The research paradigm employed is constructivist, and the research method employed is case study research with a qualitative approach. In this study, data was gathered through observation and interviews. This study aims to discover empirical evidence from the research object, how to reveal marketing communication strategies in the marketing activities of consumer goods products at PT Tri Putra Erguna, and to construct meaning on the implementation of marketing communication activities.

Jenis Item:	Artikel
Uncontrolled Keywords:	Marketing Communications; Marketing Activities;
Subjects:	300 Social sciences > 303 Social processes
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Ms Nurul Hidayah Siregar
Date Deposited:	17 Jul 2023 08:56
Last Modified:	17 Jul 2023 08:56
URI:	http://repository.uinsu.ac.id/id/eprint/20014

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