Woong Rame Beach Marketing Communication Strategy In Increasing Tourist Intensity

Syihab, Alfan and Alfikri, Muhammad (2022) Woong Rame Beach Marketing Communication Strategy In Increasing Tourist Intensity. Legal Brief, 11 (3). pp. 1845-1852. ISSN 2722-4643

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Abstract

This study aims to determine the marketing communication strategy of Woong Rame Beach in increasing the intensity of tourists. In this digitalization era, marketing communication has changed its strategy. This causes the management of Woong Rame Beach to revise the strategy so that tourists can afford it. This study uses a qualitative method with a descriptive approach. The data collection techniques used are interviews, observation and documentation. This study shows that Woong Rame Beach uses a sales call technique, namely direct visits to the government's target market, several companies, schools, communities, and communities. Then, sales blitz (direct door to door visits) digital marketing, exhibitions, and brand collaboration. This technique is considered quite effective because of the increase in the intensity of tourists.

Jenis Item:	Artikel
Uncontrolled Keywords:	Communication Strategy, Marketing, Woong Rame Beach
Subjects:	300 Social sciences > 303 Social processes
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Ms Nurul Hidayah Siregar
Date Deposited:	27 Jun 2023 04:40
Last Modified:	27 Jun 2023 04:40
URI:	http://repository.uinsu.ac.id/id/eprint/19762

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