Strategi Komunikasi Pemasaran Fashion Bekas/Thrift Shop Pada Pasar 18 Kota Binjai

Sembiring, Fauzan Azima and Deni, Indira Fatra (2022) Strategi Komunikasi Pemasaran Fashion Bekas/Thrift Shop Pada Pasar 18 Kota Binjai. Best Journal: Biologi Education Science & Technology, 5 (2). pp. 428-433. ISSN 2654-4652

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Abstract

This study aims to find out how the marketing communication strategy of secondhand fashion/thrift shop at the 18 city market of Binjai. The development of the fashion world at this time is experiencing a fairly rapid development, especially in Indonesia. The thrift shop phenomenon, which is also part of the fashion world, has also experienced an increase in its level of popularity. This study uses a qualitative descriptive method with data collection techniques in the form of interviews, observations and documentation. The data analysis technique in this study uses an analytical model consisting of three main components, namely data reduction, data presentation, and drawing conclusions. The results showed that the marketing communication strategy of secondhand fashion/thrift shop at the 18 city market in Binjai was a 4P marketing mix strategy which consisted of 4 key variables, namely product, price, place/location, and promotion. On products, implementing direct marketing strategies or direct marketing and product selection strategies. On price, apply a rebate or discount strategy. At the place/location, applying the strategy of choosing a location that is easy to find, a location that is often passed by the public/visitors, and a location that is convenient for making sales. In promotion, apply direct and indirect promotional strategies.

Jenis Item:	Artikel
Uncontrolled Keywords:	Marketing Communication Strategy, Fashion, Business, Thrift Shop
Subjects:	300 Social sciences > 303 Social processes
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Ms Nurul Hidayah Siregar
Date Deposited:	22 Jun 2023 09:38
Last Modified:	22 Jun 2023 09:38
URI:	http://repository.uinsu.ac.id/id/eprint/19691

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