Pengaruh Kemudahan, Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Di Marketplace Facebook Pada Mahasiswa/I Uinsu Dengan Structural Equation Modeling

Amalita, Radha and Rahma, Tri Inda Fadhila (2022) Pengaruh Kemudahan, Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Di Marketplace Facebook Pada Mahasiswa/I Uinsu Dengan Structural Equation Modeling. Jurnal Ilmiah Manajemen Bisnis Dan Inovasi, 9 (2). ISSN 2621-2331

Text JURNAL RADHA AMALITA.pdf Download (538kB)

Abstract

The purpose of this study was to determine the effect of convenience, product quality, price and creation on copping opinions on the Facebook Marketplace. This type of exploration is quantitative with a check system. Repliers in this study were scholars of the State Islamic University of North Sumatra as numerous as 100 people. The slice fashion used is intentional slice. The system used in this study is the analysis of Structural Equation Modeling( SEM) grounded on friction, videlicet Patrial Least Forecourt( PLS). The results show that there's an influence of convenience on copping opinions, there's an influence of product quality on copping opinions, there's an influence of price on copping opinions, and there's an influence of creation on copping opinions.

Jenis Item:	Artikel
Uncontrolled Keywords:	convenience, product quality, price, creation, purchase decision.
Subjects:	300 Social sciences > 330 Economics
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Ms Nurul Hidayah Siregar
Date Deposited:	15 Jun 2023 09:26
Last Modified:	15 Jun 2023 09:26
URI:	http://repository.uinsu.ac.id/id/eprint/19533

Actions (login required)

View Item