Soar Strategy analysis to increase the competitiveness of Medan Supermarket Brastagi

Amelia, Widya Rizky and Sugianto, Sugianto (2022) Soar Strategy analysis to increase the competitiveness of Medan Supermarket Brastagi. Jurnal Manajemen Bisnis, 9 (2). ISSN e-ISSN: 2621-1971 |p-ISSN: 2088-7086

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Abstract

There are three types of modern markets, namely minimarkets, supermarkets and hypermarkets. Brastagi Supermarket managed by PT. Jaya Anugrah Sukses Abadi is a type of supermarket in addition to other types of supermarkets operating in the city of Medan. So that requires Brastagi Supermarket to have an advantage in the competition. This study aims to analyze the competitiveness strategy of Berastagi Supermarkets in order to achieve competitive advantage among supermarkets in Medan City. This study uses a qualitative method with secondary data and document studies as a method of collecting data through books, journals and existing research. The data analysis used is SOAR analysis which pays attention to both internal and external environment by looking at the strengths, opportunities, aspirations and results obtained with the analysis. SOAR analysis requires companies to carry out activities effectively and efficiently in achieving their goals which are sourcedfrom the many opportunities and aspirations created by always improving the quality and quantity of innovating products and to ensure customer satisfaction as the number one priority for Brastagi Supermarkets in order to be able to achieve excellence. in competitive advantage

Jenis Item:	Artikel
Uncontrolled Keywords:	Modern market, Competitive Adventage; Competitiveness Strategy, SOAR Analysis
Subjects:	600 Technology (Applied sciences) > 650 Management and auxiliary services > 658 General management
Divisions:	Artikel (Jurnal, Koran, Majalah)
Pengguna yang mendeposit:	Ms Nurul Hidayah Siregar
Date Deposited:	15 Jun 2023 09:13
Last Modified:	15 Jun 2023 09:13
URI:	http://repository.uinsu.ac.id/id/eprint/19531

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